Thursday, May 5, 2011

TOP 15 Shows in the number of Product Placement

In the age of TiVo and other technological advancements in the media it is often hard for advertisers to break through and get to the viewers. These days people just skip forward through commercial time and enjoy their TV time without constantly being bothered by advertisement. For this reason product placement has been a part of movies forever, but on TV its a fairly new but rapidly growing concept.

At first product placement was increasingly popular in reality TV. Even now reality TV shows are those with the biggest amount of product placement, and at times watching American Idol really feels like watching a bizarre commercial hybrid. But recently the trend of pp sneaked its way into fictional TV shows of all genre including sitcoms, drama and so on.

The top 15 in the number of product placement in 2008 are following:

The Biggest Loser (NBC)
American Idol (FOX)
Extreme Makeover: Home Edition (ABC)
America's Toughest Jobs (NBC)
One Tree Hill (CW)
Deal or No Deal (NBC)
Kitchen Nightmares (FOX)
America's Next Top Model (CW)
Last Comic Standing (NBC)
Hell's Kitchen (FOX)
Big Brother 10 (CBS)
Stylista (CW)
The Apprentice (NBC)
Pussycat Dolls Present (CW)
The Office (NBC)



Data retrieved from Bloomberg Businessweek, to view the article go here.

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